We have a hard time leaving behind anything that we have invested in, even if it needs to be left behind. Why is that?

Sunk cost fallacy

Listen along to my thoughts of what I have learned so far in life, just like we would be sharing thoughts while sitting at Starbucks drinking coffee. Tall americano is my drink of choice, but I am also an American that is taller than average, six foot six. Most of my thoughts come from a mix of the business, marketing, and theology books I have read and how those ideas play out in my life.

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Sunk cost fallacy

Sunk cost fallacy