A lifelong dream to become a hairstylist leads to a decision to go to culinary school. Then, fashion school. Then lifestyle blogging. And ultimately, influencing. For Batsheva Weinstein, the journey may have been necessary to get to the destination. Batsheva shares her story with George Manley (CEO/Co-Founder for SOULER) in the MouthMedia Network studios, covering why research is such an important factor if you want to take your blogging seriously; the importance of keeping content fresh and to keep your audience engaged; working with brands on your own terms, so that the engagement between your audience and sponsored content doesn’t feel contrived; why it takes a roughly five year grind to build your brand as a influencer into a career you can live off of; and how Batsheva’s religion and cultural background affects how she approaches her blog and personal branding. Presented by SOULER.