The Yogi Adityanath government in Uttar Pradesh has been under fire for the new population control bill that it plans to pass in the parliament soon. To give a more concrete look to the whole proposal, the UP government has decided to present the bill in parliament with a full-fledged campaign plan including the appointment of Sunny Leone as the brand ambassador.
The government which is facing elections next year has embarked on a journey to announce a whole bunch of new initiatives and projects including the bill designed to control the population of India’s most populous state. The opposition parties are terming this as a deliberate ploy to divert the attention of the public from the failure of the government.
The new bill which will be presented in the parliament during the next session has both incentives for people who follow the new rule and also has deterrents for flouting it. This is not the first time that a state in India has announced a 2 child policy to curb population growth. This has earlier been implemented by the  Himachal Pradesh, Bihar, Madhya Pradesh, Rajasthan, Haryana, Andhra Pradesh, Odisha, Chhattisgarh, Gujarat, Maharashtra, Uttarakhand at various points in time. Some governments also rolled back the policy after pushback from the citizens themselves.
Some of the incentives for adhering to the new policy include a preference for single children in government jobs, free health insurance and coverage for a single child until the age of 20, subsidy towards buying a plot or house from the Housing Board or Development Authority, preference to single children in admission to all educational institutions and rebate on electricity and water bills.
Some disincentives for not following the policy include no promotion in government jobs, restriction of ration card holders per household to 4, bar on receiving any kind of government subsidy and also being barred from contesting local body elections.
Experts believe that India does not require a 2 child policy as the TFR or Total Fertility Rate has been steadily falling and in the next few decades, India would not have a population problem on its hands. The “young population” that we are so proud of today would transition itself to an ageing population if such policies are implemented.
Political leaders of various parties were quick to jump and criticise the move as anti-Muslim, as the Muslim community is associated with large families with more than  2 children in each household. Further fuel was added to the fire when another section of the society claimed that the Hindu community should not come under this policy so that they can combat the rising Muslim population in the state.
Our sources tell us that in an attempt to get mass acceptance to the proposal, the Uttar Pradesh government has decided to enlist former adult movie actress and Bollywood star Sunny Leone as the brand ambassador.
Sunny Leone rose to popularity in the country when she transitioned from an adult movie star in the USA to a Bollywood actress. She also appeared in the TV reality show, Bigg Boss where she was approached by Mahesh Bhatt to play a role in his film Jism 2. She has since acted in multiple languages in full-fledged roles and also in item songs. She lives in both Mumbai and the USA with her husband and 3 children.
The usual Brand Ambassador for almost all of UP’s government programs has been Amitabh Bachchan but for this initiative, a more relatable face was required says our source.

Read the full article at2: http://thedailyvanilla.com/2021/07/19/sunny-leone-to-be-appointed-brand-ambassador-for-uttar-pradeshs-population-control-program/