Since the 1980's, mass marketing campaigns have promoted the message that we need to slop on sunscreen to protect against the sun's harmful effects.

If you haven't already woken up to the truth about big brand sunscreen and why it should be avoided, it's time to take a closer at this.

When you dig into the statistics, you soon realise that there is a compelling relationship between rising rates of skin cancer diagnoses and the heavy promotion of chemical sunscreen products that began over 40 years ago.

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