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Super Bowl Ads, Counter Positioning, and Surfing the Wave
Claude took a direct shot at OpenAI before the Super Bowl.
OpenAI responded with an essay (weak!).
We break down why the best marketing rattles competitors into reacting, what Claude got right with counter-positioning, why Sam’s response made it worse, and what B2B companies can learn from Salesforce x MrBeast.
Plus: how to “surf the wave” when something like OpenClaw blows up without shipping a mediocre take.
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By Gonto and HankClaude took a direct shot at OpenAI before the Super Bowl.
OpenAI responded with an essay (weak!).
We break down why the best marketing rattles competitors into reacting, what Claude got right with counter-positioning, why Sam’s response made it worse, and what B2B companies can learn from Salesforce x MrBeast.
Plus: how to “surf the wave” when something like OpenClaw blows up without shipping a mediocre take.