With nearly half of all ads relating to the food and beverage industry, what's so unique about advertising in a Super Bowl? Our analysts discuss the Super Bowl occasion and its unique social and food rituals.If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

Super Bowl Ads: Why Are There So Many Food and Beverage Brands?

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food &amp; beverage industry trends and more.&nbsp;

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This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today:   Why we might be witnessing “the end of the primary shopper” How shopper habits and sentiments have shifted (or stayed the same) as inflation persists What is driving shifts in the variety of stores shopped, ...

Inside the 2024 food shopping landscape with FMI — The Food Industry Association

Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.  In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:  How younger consumers have changed the conversation arou...

The dos and don’ts of celebrity endorsements

You may have seen the controversy around Alexandre Family Farms regarding allegations of  mistreatment of cows and subsequent details regarding the validity of the claims and underlying motivations of those involved in the reporting. This got us thinking about a larger question: what are the lasting impacts of conflicting media information on consumer trust, and how can discerning organizations combat them?  Listen to this week’s podcast for a fascinating discussion about how media,...

Navigating conflict and consumer trust in the organic marketplace

Want a deeper understanding of the topics covered in our new Future of Snacking 2024 report? Hear directly from our lead researchers as they give a sneak peek of some interesting insights we uncovered, such as: How needs around Nourishment, Optimization, Pleasure and Distraction highlight a shift toward more intentional snacking choicesWhy taste goes beyond just flavor, and how different dimensions of taste play a role in the overall snacking experienceWhat consumers look for in terms of...

Future of Snacking 2024: Balancing Intent with Indulgence

You’ve probably heard us talk about Hartman Retainer Services, or HRS, quite a bit. But you might still be wondering what kind of questions we can answer — and how detailed we can get (spoiler alert: very detailed!).On this week’s podcast, Rob and Alissa from our HRS team are breaking down some examples of recent client requests and the resulting deliverables, ranging from a deep dive on functional mushrooms to an analysis of evolving consumer needs within meat and seafood occasions. Lis...

Super Bowl Ads: Why Are There So Many Food and Beverage Brands?

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