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Celebrity fatigue is a real thing... and I've got a bad case of it.

Saturday Special breakdown of this year’s Super Bowl commercials and the growing sense of celebrity fatigue. With brands spending $8M+ for 30 seconds (and some reportedly hitting $10M), the ads looked flashy… but did they actually move us?

In this episode, I talk about why throwing famous faces at the screen isn’t hitting the same, how audiences are craving originality over star power, and whether the ROI still matches the hype.

From Super Bowl I’s $37,500 ad slots to today’s $8–10 million price tag, we unpack how the game has changed — and whether the creativity kept up with the cost.

Real talk.

Work with me 1:1

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