During episode 257, co-hosts B.L. Ochman and David Erickson discuss brands' earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis' frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple's power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/257   Watch the video version Connect with the show on social media Subscribe to the weekly eNewsletter 

Super Bowl LII Commercials & Earned Media

This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube.

Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format:

    * Worst marketing stories of the week
    * Best marketing stories of the week
    * Shiny new tools
    * The Daily Numbers

Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss.

The audio version will be posted along with the blog post. 

Follow the show on social: 
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Subscribe to the show's eNewsletter:
  https://beyondsocialmediashow.com/newsletter

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 During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as:  Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats  Plus shiny new stuff and important stats and a lot of stuff in between.  Video, Show Notes & Links: https://beyondsocialmediashow.com/379 Connect with the show on social media Subscribe to the weekly eNewsletter  

Mathfluencers & Knitfluencers

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:  The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats  Plus shiny new stuff and important stats and a lot of stuff in between.  Video, Show Notes & Links: https://beyondsocialmediashow.com/378 Connect with the show on social media Subscribe to the weekly eNewsletter 

Domino's Stranger Pizza

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:  How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing statistics  Plus shiny new stuff and important stats and a lot of stuff in between.  Video, Show Notes & Links: https://beyondsocialmediashow.com/377 Connect with the show on social media Subscribe to the weekly eNewsletter 

Elon Musk & Twitter Circles

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:  A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats  Plus shiny new stuff and important stats and a lot of stuff in between.  Video, Show Notes & Links: https://beyondsocialmediashow.com/376 Connect with the show on social media Subscribe to the weekly eNewsletter 

The Demise Of CNN Plus

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:  YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption  Plus shiny new stuff and important stats and a lot of stuff in between.  Video, Show Notes & Links: https://beyondsocialmediashow.com/375 Connect with the show on social media Subscribe to the weekly eNewsletter 

Super Bowl LII Commercials & Earned Media

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