Brand Shorthand

Super Bowl LX Ad Panel


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This week on the Brand Shorthand podcast, the positioning panelists join Mark to discuss the real winners and losers of last night’s Super Bowl. From Instacart and Lay’s potato chips to Budweiser and State Farm, the panelists review some of the Big Game commercials, highlighting which brands scored a touchdown and which ones may have fumbled. 


Join Mark and the positioning panelists for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

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Brand ShorthandBy Mark Vandegrift and Lorraine Kessler