There are not many retention-first mobile user acquisition specialists on the planet. While retention is important -- ok, essential -- most UA experts focus, naturally, on the acquisition of users. While retention matters, it’s more the product and DevOps teams responsibility.

Not Miray Alanlar, Senior Product Marketing Manager at FOX Bet & PokerStars.

She focuses first on retention, because getting a new user doesn’t even matter if that user is just going to churn out in a few hours or days. That means targeting is critical, onboarding is critical, engagement is critical, and user experience is critical.

In this Mobile Heroes Uncensored, Miray chats with hosts John Koetsier and Peggy Anne Salz about acquisition, retention, capitalizing on big events like the Super Bowl or Olympics, and maintaining momentum between those natural growth points.

Plus, she even chats about something new we’re calling the “mobile retention stack.”

Timestamps

0:00 Retention growth marketing

2:01 The Super Bowl and betting apps

5:25 What is a retention growth marketer?

9:05 Starting at the bottom of the marketing funnel

12:45 Marketing a suite of mobile apps

15:51 Stalking the competition

20:15 Billion-dollar idea for free

21:25 Mobile retention stack

25:39 Top 3 tips for mobile marketers in sports and betting apps