In this episode of The Martech Effect Frans and Roel talk about Martech definition a little bit more. On the same day as astronomers have taken the first ever picture of a super massive black hole, we thought it to be no more than logical to introduce the Martech Supergraphic to our listeners. The graphic divides different types of Martech into Red Martech, Orange Martech, Yellow Martech, Green Martech, Blue Martech and Dark Grey Matt...Martech. Frans connects the Supergraphics to the AIDA model by distinguishing marketing tasks: I like what you tell, tell me more, I like what you sell, and Sell me more.

Hosted by: Frans Riemersma & Roel Seegers

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Links and Show Notes  

— Roel's article on medium: https://sgrs.eu/martech-definition;

— Linkedin post about Google Autocomplete and Google Sheets;

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Martech Mentioned:

— Salesforce - www.salesforce.com;

— HubSpot - www.hubspot.com;

— Google Spreadsheets - www.google.nl/intl/nl/sheets/about;

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Get in touch with Roel & Frans on twitter: @roelseegers / @fransriemersma