Looking for a way to beat the Southern California traffic on his daily commute to work, LeGrand Crewse put a motor on his mountain bike and started cruising there instead. For fun, he’d even wear a Superman tee shirt as he’d fly by the cars. Not only was he known as Superman, but he also became known as the “drivetrain guy” with his self-taught knowledge of how motors and batteries move wheels and e-bikes. That expertise would eventually connect him with his co-founders to start Super73- the electric fat tire motorbike company based in Orange County. Super73 is the very definition of brand strength, influence, coolness, and fun- beyond what I’ve ever experienced.