The Superbowl is the biggest marketing opportunity of the year for almost any brand, but this year it seems marketers dropped the ball. Influencer marketing was sorely misused and brands missed the social component.

Superbowl 2019 Marketing How Marketers Dropped the Ball Big-Time

Camille is a digital consultant who found her calling in bringing businesses large and small into digital success. She had recently graduated with her MBA and was working as a marketing account manager when she stuck her hat out on a stick and suggested major changes to the marketing program that would overturn the boat and make everyone embrace a paradigm shift into digital and social media. The President of the company approved, and to the astonishment of many, it worked. For the last 10 years Camille has continued to bring unforeseen heights of success to clients in industries as diverse as toy manufacturing, automotive sales, photography and biomolecular diagnostics. When she's not eating, sleeping and breathing digital marketing, her life revolves around good coffee, the arts and teaching.

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Superbowl 2019 Marketing How Marketers Dropped the Ball Big-Time

Superbowl 2019 Marketing How Marketers Dropped the Ball Big-Time