In this special Superbowl episode, football becomes a metaphor for local business, (because of course it does.) Our hosts argue that systems and teamwork can matter more than raw talent, whether you’re running a company or trying not to implode in the fourth quarter. Franchises are discussed as a tempting shortcut for small business owners who’d rather buy a playbook than write one themselves. Along the way, we debate the true reason for the hype (the game vs. the commercials) and much more.