According to Blockchain Journal's research, the number one use case for blockchain technologies across enterprises and global brands (based on several projects) involves using NFTs (non-fungible tokens) for improved customer engagement and loyalty. Meanwhile, the second most common use case is the acceptance of cryptocurrency payments for goods and services.

While Italian supercar manufacturer Ferrari has experimented with NFTs in the past, it has now, in 2023, announced that it will also accept cryptocurrency as a form of payment for its cars. Like many other enterprises that allow for crypto payments, the company has chosen to use BitPay as its processor of those payments.

In this video, Blockchain Journal editor-in-chief David Berlind interviews Mark Venables, founder of The Crypto Merchant, to better understand what the business rationale and motivations are for enterprises like Ferrari to accept cryptocurrency (in addition to fiat currency) as a form of payment.

To watch the video version of this podcast or read its full-text transcript, go to: https://www.blockchainjournal.com/interview/supercar-maker-ferrari-joins-growing-list-global-brands-accept-cryptocurrency-payments

The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=lkPAP-JFJTU