In this episode, we’ll discuss how to speed up your marketing approval process with these must know concept review tips. We will talk to Heather McFalls, Director of AD Promo at Organon. In this interview we will address the following questions: 
1.    How often do people do concept reviews? 
2.    Is it useful to have an attorney at the concept review stage? 
3.    Is the role of PRC advisory or quality-focused?
4.    Who owns the PRC process? 
5.     Should the PRC process be sequential or parallel? 
6.     Has AI been disruptive in the concept review process? 

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