In this episode of Attention Retention, Jackie discusses the importance of creating a dedicated Facebook Careers Page for your company. By separating your trucker and maintenance recruitment efforts from your corporate page, you can effectively target and engage with new candidates. The Facebook algorithm favors relevant content, so having a separate page allows you to focus on showcasing your company culture, values, and team members, attracting the right talent.

Remember to diversify your content and share helpful articles, industry news, and wellness tips related to career development. By consistently posting quality content on your Facebook Careers Page, you can improve reach, engagement, and ultimately, enhance your transportation recruitment efforts in the trucking and logistics industry. Listen to learn more now.