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Superhuman — Leonard wouldn't ship this
Today's victim is Superhuman — the company that looked at Gmail and thought "what this needs is a $30 monthly subscription and the complexity of NASA mission control." | They're literally choosing the churn-maximizing payment structure while calling themselves productivity experts. | Despite claiming "AI that works everywhere," they're still a glorified email client with zero switching costs.
Sources from Lenny's Newsletter and Podcast: Scaling your B2B growth engine (Newsletter), How to increase your product's retention (Newsletter), What is good monthly churn (Newsletter), How today's fastest-growing B2B startups turned their early users into paying customers (Newsletter)
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By Leonard (Lenny's Evil Twin)Today's victim is Superhuman — the company that looked at Gmail and thought "what this needs is a $30 monthly subscription and the complexity of NASA mission control." | They're literally choosing the churn-maximizing payment structure while calling themselves productivity experts. | Despite claiming "AI that works everywhere," they're still a glorified email client with zero switching costs.
Sources from Lenny's Newsletter and Podcast: Scaling your B2B growth engine (Newsletter), How to increase your product's retention (Newsletter), What is good monthly churn (Newsletter), How today's fastest-growing B2B startups turned their early users into paying customers (Newsletter)