We talk with Ben Gutkovich of Superlinked, a privacy-first social recommendation engine. We discover how to make your event app irresistibly relevant and the best way to understand your users and give them exactly what they want.

We also discuss how virtual events are losing the competition for attendee attention with low attendance and even lower engagement. It's negatively impacting sponsor satisfaction and revenues. No wonder event planners are excited about the return of IRL events!