Erin Sarofsky and Duarte Elvas talk about working with James Gunn for the past ten years, and how trust contributed to the title designs that Sarofsky did for Superman (2025). Erin and Duarte also share details about how research, concept development, and typography factored into the end result, and why tactile, hands-on work can stand out, rather than AI-generated "photo real" images that look and feel too surreal.

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https://www.sarofsky.com/

https://www.sarofsky.com/work/superman/

https://www.instagram.com/sarofsky_design/

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Superman (2025)

https://www.imdb.com/title/tt5950044/

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Other movies and shows discussed, alphabetical list

Alien (1979)

Star Wars (1977)

Superman (1978)