During Paris Fashion Week, Chanel staged its latest collection in a supermarket set, shelves lined with Chanel-branded products. This juxtaposition of fashion and food reflects the grocery store's evolution from necessity stop to lifestyle center where people go to shop, drink, dine, see and be seen. From wine and food concierges to man aisles, Joy and Locke discuss the cultural shift that's changing the face of grocery shopping.

photo courtesy: NBC NEWS
http://www.nbcnews.com/pop-culture/pop-culture-news/super-model-market-chanel-transforms-runway-grocery-aisle-n44146

Chanel
http://www.chanel.com/en_US/fashion.html