Being clear on who your customer is, how big the market is and why this is such a big problem, is some of the advice Guy Franklin provides to AgTech startups in this episode of AgTech Innovators.

 Please note: The following podcast recording was made by Guy Franklin, who was formerly employed by Skalata Ventures. Guy Franklin is no longer affiliated with Skalata Ventures, and the views and opinions expressed in the recording do not necessarily reflect the current views or opinions of Skalata Ventures.