"Tattooing marks people for life. If done in a positive & mindful manner, then the person who's getting tattooed will remember this experience in a positive manner for the rest of their life. Business-wise, it has compounding effects. For the rest of their life, all of the tattoo shop, artists, conventions, in some ways, tattoo-supply companies, & all of their clients will remember that story when people are deliberate about making a positive experience. It's a tremendous, positive effect."

— Gabriel Ripley