In the final episode of this four-part series, Nicole Gallo, Executive Vice President of Rittenhouse Book Distributors, chats about current business trends, leveraging data, and digital purchasing. First, she spotlights how indispensable data is to Rittenhouse’s operation, by informing sales reports for publishers and purchasing decisions by libraries. She also digs into Rittenhouse’s strategies for understanding library and publisher trends through curating special collections and bringing forth more flexible, granular options for content acquisition. Last, Nicole explains the decision to make purchased ebooks from Rittenhouse remain with the collection for the life of the edition—namely, to better support the unique budget challenges of libraries and to reflect the educational needs of the health sciences discipline.

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