According to Rich Carter, Senior Vice President and Chief Digital Officer at Eli Lilly and Company, transformation is hard, even if a company is successful. But Rich can testify that a 147-year-old company has entered the era of digital innovation and is thriving.

This week, join host David Wright as he and Rich discuss:

- Convincing people to change and grow is hard, even when things are going well.

- You need data to convince people to change.

- The importance of science-driven patient engagement.

- Patients and providers should drive the new model for pharma.

Resources mentioned:

Rich Carter -

https://www.linkedin.com/in/rich-carter-a870994/

Eli Lilly and Company | LinkedIn -

https://www.linkedin.com/company/eli-lilly-and-company/

Eli Lilly and Company | Twitter -

https://twitter.com/EliLillyandCo

Eli Lilly and Company | Website -

https://www.lilly.com/

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