<p>Toss out your misconceptions that Supplemental Nutrition Assistance Program (SNAP) participants are all low-income and only looking for the lowest price. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, reveals critical insight – including the value to retailers and brands – of SNAP shoppers. Learn how retailers and brands can innovate with education, shopper engagement and meal-occasion bundling.</p>

Toss out your misconceptions that Supplemental Nutrition Assistance Program (SNAP) participants are all low-income and only looking for the lowest price. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, reveals critical insight – including the value to retailers and brands – of SNAP shoppers. Learn how retailers and brands can innovate with education, shopper engagement and meal-occasion bundling.

Supporting SNAP Shoppers

<p>Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.</p>

Business

Marketing

Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

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Supporting SNAP Shoppers

Supporting SNAP Shoppers