Culture Uncovered

SurePeople


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Obsessed with personality tests? (Me too.)

SurePeople is flipping the script on assessments by making psychometric insights accessible, ongoing, and practical—built for real work, in real time. 

In this episode, I chat with Russ Mikowski, CEO of SurePeople, about how they’re democratizing self-awareness, infusing AI into career coaching, and building a small but mighty team that embraces transparency, flexibility, and fun.


💡 What you’ll learn:

  • How SurePeople's PRISM assessment is reshaping how companies understand (and apply) personality data
  • Why sales is the career skill everyone should master—even if you're not in sales
  • What startup leadership looks like in a remote-first, AI-fueled world
  • How SurePeople includes families in its culture-building strategy
  • The difference between “disagree and commit” and healthy dissent in decision-making
  • How to get free access to your own AI-powered work coach at SureCoach.ai

🌟 Some SurePeople highlights:

📆 Founded: 2015
 👥 Team size: 15 full-time employees
 🌍 Fully remote, globally distributed team (U.S., South America, Europe)
 ⚙️ Product: PRISM assessment + SureCoach.ai (free personalized AI work coach!)
 🧠 Culture: Transparent, collaborative, async-flexible, and values self-awareness
 🎉 Perks:

  • No office, no commute
  • Flexible hours focused on outcomes, not clock-in time
  • Creative, family-inclusive all-hands meetings (like Zoom trivia nights!)
  • Growth in sales and engineering is expected

To learn more about SurePeople:

  • SurePeople Website
  • SureCoach.ai (Free AI Work Coach)
  • SurePeople on LinkedIn
  • Russ Mikowski on LinkedIn

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For employers:

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  • Follow the host, Jena Dunay, on LinkedIn.
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