In today’s show Vissla CEO Paul Naude joins us to discuss how the consolidation of major surf brands is affecting surf culture, how the licensing operational model can threaten retailer’s long term viability, why now is a fertile opportunity for growth for independent brands and retail, and why the consumer wields influence through the power of their purchasing. Recorded live at the SIMA SUPER SUMMIT at the Rivian Theatre on Wednesday, October 15, 2025. Enjoy!

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In today’s show early Peruvian shaping pioneer Rodolfo Klima joins us to discuss Peru as the inception place of surfing and it’s integral role in early surf competitions, learning how to shape by instinct alone, Gordon Clark's unknown factory in Peru, the challenge of building a business in an unstable economy and democracy, why Peru may generate the next disruptive crop of pros, and his opportunity to compete in the Icons of Foam shaping competition. Enjoy!

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In today’s show South African pro surfer turned shaper Barry Vandermeulen joins to share stories of early life in the remote but influential Bay of Plenty, his tutelage from Spider to Spyder, Matt Biolos’s springboard into his eponymous label, how to run a business without a website, why he doesn’t put his name on his surfboards, and his opportunity to compete in the Icons of Foam shaping competition. Enjoy!

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In today’s show Thomas Campbell unpacks the 10 year process of making YI-WO, analyzes the value and the cost of asking an audience to be present, shares the experience in Morocco wherein he was dead broke that spring-boarded his painting career, explains how a short skate film for Supreme led him to surf filmmaking, and grapples with the challenge of showcasing the depth of the surf experience through film. Enjoy!

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In today’s show North Shore icon Eric Arakawa shares insights from 51 years of surfboard shaping, explains the invention of the Nose Guard, why it’s essential to use money and love people but most people do the opposite, how to leverage burnout to fuel inspiration, recounts the chance encounter with one enigmatic shaper that changed both their lives, and explains the succession plan for Arakawa Surfboards that will allow him to utilize the next decade to invest in people. Enjoy!

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In today’s episode Makua Rothman discusses surfing Waimea at age 8, his maternal lineage to King Kamehameha, songwriting as a catharsis to process childhood trauma, how his World Title count was limited by his addition, the freedom in relinquishing the weight of expectation, and how society’s modern embrace of vulnerability can open pathways of communication with old-school parents. Enjoy!

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In today’s episode early surf icon Joey Cabell talks through transitioning from solid redwood boards (which he purchased from his shoeshine earnings) through Balsa to being the first Polyurethane foam board tester for Clark & Hobie, he share stories of being on the Duke Kahanamoku Surf Team, training for winter Hanalei by swimming the Nā Pali coast with Mike Doyle, winning the Duke and Peru International multiple times, founding The Chart House in Aspen in 1962, setting a record sailing from Hawaii to Papeete, the near-death mishap for Mickey Munoz on the return voyage, and so much more. Enjoy!

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In today’s show Tom Carroll reveals a little known spite that fueled his competitive drive since adolescence, how he’s learned to create a gap between thought and action, why success is intrinsically tied to interpersonal relationships, the immeasurable benefit of doing nothing, and how listening is one of life’s under appreciated superpowers. Enjoy!

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In today’s show Nathan Hedge shares tales from joining his heroes at age 13 on The Search for a month in Indo, Derek Hynd’s highly unusual (and effective) methods to prepare him for life on Tour, how the freedom of a nomadic life distanced him from his self-interest, the moment in Mundaka that triggered a new life trajectory, and why focusing on serving others allows one be kinder to one’s self. Enjoy!

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In today’s show Steve Hawk shares lessons gleaned from the world’s sweetest mom, explains why justified resentment may be the root of all evil, notes that the past is constantly in the process of being redefined by the future, reminds us to show don’t tell, and he checks in on a prediction piece he wrote about his future self 25 years ago. Enjoy!

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