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Surf Vagabond to $200M Exit: Morgan Zanotti's Primal Kitchen Journey
Bora chats with Morgan Zanotti, co-founder of Primal Kitchen, which sold to Kraft Heinz for $200 million.
Morgan shares her extraordinary journey, going from accountant to world traveler to disruptive food entrepreneur.
What you'll learn:
• The unlikely origin story of Primal Kitchen, born from Morgan's global adventures and health journey
• How to identify and capitalize on gaps in established markets like condiments
• Strategies for rapid growth in the competitive food industry
• The power of influencer marketing before it became mainstream
• Navigating retail relationships and promotions in the CPG world
• Preparing your business for acquisition from day one
• The emotional journey of selling a company and rewarding your team
• Insights into Morgan's new venture in the challenging beverage space
• Tips for launching a new brand with limited resources
• Balancing entrepreneurship with family life and personal health
Whether you're a food entrepreneur, considering a CPG startup, or just love a great business success story, this episode is packed with actionable insights and inspiration.
Discover how Morgan and her team turned a simple idea - mayonnaise made with avocado oil - into a multi-million dollar brand that challenged industry giants.
View all episodes
By Bora CelikBora chats with Morgan Zanotti, co-founder of Primal Kitchen, which sold to Kraft Heinz for $200 million.
Morgan shares her extraordinary journey, going from accountant to world traveler to disruptive food entrepreneur.
What you'll learn:
• The unlikely origin story of Primal Kitchen, born from Morgan's global adventures and health journey
• How to identify and capitalize on gaps in established markets like condiments
• Strategies for rapid growth in the competitive food industry
• The power of influencer marketing before it became mainstream
• Navigating retail relationships and promotions in the CPG world
• Preparing your business for acquisition from day one
• The emotional journey of selling a company and rewarding your team
• Insights into Morgan's new venture in the challenging beverage space
• Tips for launching a new brand with limited resources
• Balancing entrepreneurship with family life and personal health
Whether you're a food entrepreneur, considering a CPG startup, or just love a great business success story, this episode is packed with actionable insights and inspiration.
Discover how Morgan and her team turned a simple idea - mayonnaise made with avocado oil - into a multi-million dollar brand that challenged industry giants.