Back in April of 2021, the business and entrepreneurship guru Sahil Bloom posted on Twitter a simple but profound observation.

The world wants you to be normal. Our systems and institutions are all designed to make it easy to be normal. Maintaining your distinctiveness is possible, but it will require effort — painful, constant, relentless effort. But stay the course. You’ll find it’s worth it.

Bloom sets himself up here as an enemy of the normal, of the comfortable, of the same-old-same-old, of the status quo as he advocates for individuals and organizations to lean into their distinctiveness in order to differentiate themselves from the herd.

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