Authentic Influence

Surprisingly Painless Relationships with esurance Chief Sales and Marketing Officer Mark Pitchford

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On today's episode we are so happy to be joined by Mark Pitchford, Chief Sales and Marketing Officer at esurance, to discuss how to make building relationships with consumers surprisingly painless.

Specific topics to be covered in this episode:

  • What about esurance drew Mark in
  • The guiding principles Mark employs to put the customer at the center of esurance's message every day
  • How being a direct-to-consumer insurer enhances esurance’s ability to develop 1:1, personalized relationships
  • Tips on how to become more authentic and relatable in messaging
  • What Mark loves the most about Dennis Quaid

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    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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