The Creator Marketing Podcast

Surveillance-based ad targeting and data privacy with the EU Data Protection Supervisor


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The EU Data Protection Supervisor Wojciech Wiewiórowski has been a vocal critic of surveillance-based ad targeting and has called for a ban on it altogether.

In this episode, he discusses the ethics of behavioural tracking in marketing, and sheds light on a new package of EU proposals that are being brought to the table to regulate the digital space.

Sources

“The Digital Services Act package,” European Commission - European Commission, April 26, 2021. https://digital-strategy.ec.europa.eu/en/policies/digital-services-act-package

“The Digital Markets Act: Ensuring Fair and Open Digital Markets,” European Commission - European Commission, April 15, 2021. https://ec.europa.eu/info/strategy/priorities-2019-2024/europe-fit-digital-age/digital-markets-act-ensuring-fair-and-open-digital-markets_en.
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The Creator Marketing PodcastBy Matchmade