The third installment of a three part series covering Shoshana Zuboff's book "The Age of Surveillance Capitalism." Here, we focus on the way Zuboff describes the worldview of big data's most powerful figures. We mention the key figure in her book named Alex Pentland. We also take a brief visit to Peter Joesph's book "The New Human Rights Movement" and compare his economic vision with Pentland's techno-utopia.