The events industry took a huge hit during the widespread shelter-in-place orders surrounding the coronavirus, and Sam Eitzen came to this devastating realization very quickly as gigs for his photo and video booth company, The SnapBar, were wiped out in a matter of days.

In this episode, Sam explains how his thriving Inc. 500 company suddenly found itself without work, and shares his process for — literally overnight — coming up with the idea for a new care package business (aptly named Keep Your City Smiling).

He dives into:

• How this idea stuck out over 49 others
• How his team has adapted to the transition, and
• How they creatively used their existing assets, systems, and contacts to pivot from in-person events to e-commerce.

Links / Resources:

• The SnapBar
• Keep Your City Smiling

About Change of Plans:

Host Andres Zuleta interviews innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis. Subscribe wherever you listen to podcasts, and check for new episodes every Tuesday and Friday.

If this episode helped inspire you, please leave us a review, and come say hello on Instagram, Facebook, and Twitter.

Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon.