Curious about what separates flash-in-the-pan crypto projects from those with staying power? In this eye-opening episode of Web3 Quick Bites, host Olabisi sits down with marketing strategist Onyeka Adedayo to uncover the secret sauce behind sustainable Web3 success.

From breaking down complex concepts for mainstream audiences to building communities that thrive beyond bull markets, Onyeka shares practical insights from her three years of launching campaigns across multiple Web3 projects. She reveals common mistakes that doom promising projects and offers straightforward strategies for authentic engagement that converts casual followers into dedicated community members.

Whether you're a creator, investor, or marketer in the Web3 space, this conversation delivers actionable takeaways on:

- Marketing approaches that actually connect with crypto-curious consumers

- Community-building tactics that create lasting value

- Identifying projects with genuine long-term potential

No hype, no fluff—just real talk about building Web3 projects that stand the test of time. Tune in and discover how authenticity might be your most powerful tool in the decentralized world.