Social media’s rapid growth and constant evolution means brands are constantly having to pivot and adapt to engage their consumers successfully. In this episode of the Customer Perspective podcast, Alice Paul is joined by Digital Marketing colleagues Susan Maginn and Karishma Joshi. 

They discuss the challenges brands are facing across social, what they must do in order to survive in this changing landscape, as well as the latest social media trends to watch out for!

Social media’s rapid growth and constant evolution means brands are constantly having to pivot and adapt to engage their consumers successfully. In this episode of the Customer Perspective podcast, Alice Paul is joined by Digital Marketing colleagues Susan Maginn and Karishma Joshi. They discuss the challenges brands are facing across social, what they must do in order to survive in this changing landscape, as well as the latest social media trends to watch out for!

Survival of the fittest: Social media success in an era of digital Darwinism

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion.

Get The Future You Want | www.capgemini.com

Business

Technology

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion. Get The Future You Want | www.capgemini.com

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Survival of the fittest: Social media success in an era of digital Darwinism

Survival of the fittest: Social media success in an era of digital Darwinism

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