In this podcast the author of Brand vs. Wild, Jonathan David Lewis, tells us that running a business and managing a brand is a lot like undergoing wilderness survival training. It's not an easy undertaking, to be sure, but when we're in it to win it we really need to dig in deep to find the resources that are going to lead us to success and growth. Using analogies and real-life stories of wilderness survival experiences Jonathan weaves a rich tapestry of storytelling and life lessons for the listener.

Thanks for listening to this podcast. See more about Jonathan and get links to all of his sites at elinbarton.com/podcast