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Surviving as a gym owner: Joe Cicero- owner of "The Yard" gym
On this episode of Real Talks on the Rocks, I sit down with Joe Cicero, who is the owner of a gym called "the Yard. Joe talks about opening up a gym, what it takes to run it and the many challenges he faces to keep the business strong.
You can reach out to Joe on his Instagram at: https://instagram.com/goyard.fit
Thank you to all of my supporters who are supporting me on Patreon and allowing me to grow this channel! Your support of this channel allows me to continue to provide you with better and better content.
Click the link below to make a contribution to the future of the show and to access this episode's bonus content: https://patreon.com/realtalksontherocks
For all of the links to the other avenues to view/listen to my show, you can visit my website at:
https://realtalksontherocks.com
There you will find links to Apple Podcasts, Spotify as well as my Patreon page.
You can also follow me on:
Facebook: https://facebook.com/realtalksontherocks
Instagram: https://instagram.com/realtalksontherocks
Twitter: https://twitter.com/realtalksrocks
#gym #businessowner #podcast
Chapter list:
00:00- Preview
00:40- Intro
01:22- What is “The Yard”
04:30- Investing in a gym
07:25- Why people go to the gym
09:40- Why people quit the gym
11:40- How a gym is laid out
12:45- Who goes to Joe’s gym
14:00- What Joe likes BEST about his gym
16:35- What Joe needs to improve in his gym
18:00- How do you get people to BELIEVE in YOUR business
22:00- The law of diffusion of innovation
24:30- A place for personal trainers to grow their business
26:30- A gym for those who DON’T want attention
29:30- What clients say about his gym
30:35- What problems a personal trainer is solving
32:00- Building a gym culture
39:45- Our parents never taught us about physical fitness
41:45- What problem Joe is trying to solve with his gym
43:45- No excuses!
46:25- What social media does to body image
49:10- Joe’s biggest challenges
54:45- What works for us might not work for you
58:05- Tech is great, but….
1:02:15- The fallout of the pandemic on fitness
1:06:15- The truth on membership turnover
1:08:50- What separates the top tier of business owners
1:14:00- The future of gym culture
1:17:10- The different gym models
1:20:35- Using social media to promote the gym
1:27:36- Do you know WHY you do your job?
1:29:00- Final Thoughts
View all episodes
By Michael Acosta
5
55 ratings
On this episode of Real Talks on the Rocks, I sit down with Joe Cicero, who is the owner of a gym called "the Yard. Joe talks about opening up a gym, what it takes to run it and the many challenges he faces to keep the business strong.
You can reach out to Joe on his Instagram at: https://instagram.com/goyard.fit
Thank you to all of my supporters who are supporting me on Patreon and allowing me to grow this channel! Your support of this channel allows me to continue to provide you with better and better content.
Click the link below to make a contribution to the future of the show and to access this episode's bonus content: https://patreon.com/realtalksontherocks
For all of the links to the other avenues to view/listen to my show, you can visit my website at:
https://realtalksontherocks.com
There you will find links to Apple Podcasts, Spotify as well as my Patreon page.
You can also follow me on:
Facebook: https://facebook.com/realtalksontherocks
Instagram: https://instagram.com/realtalksontherocks
Twitter: https://twitter.com/realtalksrocks
#gym #businessowner #podcast
Chapter list:
00:00- Preview
00:40- Intro
01:22- What is “The Yard”
04:30- Investing in a gym
07:25- Why people go to the gym
09:40- Why people quit the gym
11:40- How a gym is laid out
12:45- Who goes to Joe’s gym
14:00- What Joe likes BEST about his gym
16:35- What Joe needs to improve in his gym
18:00- How do you get people to BELIEVE in YOUR business
22:00- The law of diffusion of innovation
24:30- A place for personal trainers to grow their business
26:30- A gym for those who DON’T want attention
29:30- What clients say about his gym
30:35- What problems a personal trainer is solving
32:00- Building a gym culture
39:45- Our parents never taught us about physical fitness
41:45- What problem Joe is trying to solve with his gym
43:45- No excuses!
46:25- What social media does to body image
49:10- Joe’s biggest challenges
54:45- What works for us might not work for you
58:05- Tech is great, but….
1:02:15- The fallout of the pandemic on fitness
1:06:15- The truth on membership turnover
1:08:50- What separates the top tier of business owners
1:14:00- The future of gym culture
1:17:10- The different gym models
1:20:35- Using social media to promote the gym
1:27:36- Do you know WHY you do your job?
1:29:00- Final Thoughts