Surviving complex sales cycles as a startup, with Lindy Ledohowski CEO of EssayJack

It’s hard enough to start a business but even harder when the industry you’re in is inherently slow to adopt new technologies and move ahead with changes. (Read: education, government, healthcare, etc.)So how do you survive the complex sales cycles long enough to get your technology off the ground and in the hands of those who need it? 
To give some advice to founders who are in this situation, we invited Dr. Lindy Ledohowski, CEO of EssayJack.

Intro song by Jeff Kaale.
Hosted by Rally Stanoeva and Dave Hale.