In this session of Let’s Be Frank, Frank Farmer, President of American Metal Roofs and Metal Roofing Consultants, and 35 year industry veteran, will address the COVID-19 pandemic, its growing impact on the economy, and how home improvement companies can survive the disruption. It is never easy to survive a crisis, but is possible with proven tactics including:

– Separate fact from fiction and become a better leader for your company and community.

–Take appropriate measures to protect your team members and customers.

– Proactively address the new objections created by this crisisin your marketing and communication. Frank will offer hisown scripting for calls, texts, and email, and review legal consent requirements.

– Powerful closing tools that give homeowners the confidence and comfort to make a buying decision in the midst of uncertainty.