We all know that alongside hospitality, the events industry has been one of the hardest hit by the pandemic. Physical events have been replaced by virtual ones, with varying degrees of success, and now there's talk of hybrid events for the back end of 2021.

Beckie Towle is the Chief Amazement Officer and founder of The Events Raccoon - an event management agency in their fifth year of trading, producing events for the UK market and around the world. Just how difficult was it when all the physical events were cancelled, and how do you persuade people to "go digital"?

You can contact Beckie through the website - www.theeventsraccoon.co.uk

It originally aired: February 2021