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Surviving Market Site Consolidations
In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss strategies for market site consolidations and website migrations. They cover the impact on SEO, managing language and content across markets, and operational considerations. The conversation also touches on URL management, evaluating web assets, and the implications of template changes on SEO performance.
They further explore managing redirects during migrations, stressing the importance of planning, monitoring, and testing to prevent issues like broken links and traffic loss. The discussion includes tools and strategies for redirect management, understanding where redirects are implemented, and post-migration monitoring. Data analysis is highlighted as crucial for optimizing redirects and ensuring key URLs are addressed during the process.____________________________________________
► IBM Overview of reason on Twitter - https://x.com/bryanfcasey/status/1659941975519375360?prefetchTimestamp=1737563088115&mx=2 ► Britney Muller's AI Course - Actionable AI for Marketers - https://maven.com/britney-muller/actionable-ai-for-marketers
► Noah Learner - Branch Tools GSC Data Management Solution - https://branch.tools/
____________________________________________
Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-22-surviving-market-site-consolidations/
___________________________________________
Looking for more episodes like these?
Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery
Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/
____________________________________________
Join our Facebook Group:
► Public - https://www.facebook.com/groups/1097711877977484/
____________________________________________
Follow us on:
► Facebook: https://www.facebook.com/internationalwebmastery/
► Instagram: https://www.instagram.com/internationalwebmastery/
► Twitter: https://x.com/IntlWebMastery
► LinkedIn: https://www.linkedin.com/company/international-web-mastery/
View all episodes
By Bill Hunt and Bill ScullyIn this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss strategies for market site consolidations and website migrations. They cover the impact on SEO, managing language and content across markets, and operational considerations. The conversation also touches on URL management, evaluating web assets, and the implications of template changes on SEO performance.
They further explore managing redirects during migrations, stressing the importance of planning, monitoring, and testing to prevent issues like broken links and traffic loss. The discussion includes tools and strategies for redirect management, understanding where redirects are implemented, and post-migration monitoring. Data analysis is highlighted as crucial for optimizing redirects and ensuring key URLs are addressed during the process.____________________________________________
► IBM Overview of reason on Twitter - https://x.com/bryanfcasey/status/1659941975519375360?prefetchTimestamp=1737563088115&mx=2 ► Britney Muller's AI Course - Actionable AI for Marketers - https://maven.com/britney-muller/actionable-ai-for-marketers
► Noah Learner - Branch Tools GSC Data Management Solution - https://branch.tools/
____________________________________________
Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-22-surviving-market-site-consolidations/
___________________________________________
Looking for more episodes like these?
Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery
Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/
____________________________________________
Join our Facebook Group:
► Public - https://www.facebook.com/groups/1097711877977484/
____________________________________________
Follow us on:
► Facebook: https://www.facebook.com/internationalwebmastery/
► Instagram: https://www.instagram.com/internationalwebmastery/
► Twitter: https://x.com/IntlWebMastery
► LinkedIn: https://www.linkedin.com/company/international-web-mastery/