In the saturated holiday market, we must find a balance between providing value and selling our services, while navigating the anxiety and overwhelm our audience is experiencing, to reach the ultimate goal of sustaining our businesses. Lead with value this Holiday Season and unlock the endless possibilities! 

In this episode you will learn:
1. How to successfully promote your business during the holiday season in the midst of so much competition.
2. What strategies can be used by product-based businesses to provide additional value and lead with value during the holiday season.
3. What are the benefits of providing value and avoiding discounts during the holiday season.

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