For 20 years, Scott Nelson has been working with premium global brands in both online and offline environments. As a founder and Chief Operating Officer of TruEffect, Scott is driving response to the unmet industry needs of data control, integrated workflow and cost. Bill Hunt is the CEO and Founder of Global Strategies International (www.globalstrategies.com) and one of the pioneers of Search Engine Marketing getting his start in early 1994. Bill is an internationally recognized as one of the leading professionals in Enterprise Search Marketing. Over the years Bill has worked numerous large Global projects for clients such as AT&T;, IBM, Intel, and P G. Bill is the Co Author of the highly acclaimed "Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site"