<div>Susan McPherson, Founder and CEO of McPherson Strategies, has been working for decades with brands to develop a social impact strategy. Here, she shares her vision for how to stand up and speak up, why it's more important than ever, and how she's built such an incredible and authentic Twitter following.  </div>

Susan McPherson, Founder and CEO of McPherson Strategies, has been working for decades with brands to develop a social impact strategy. Here, she shares her vision for how to stand up and speak up, why it's more important than ever, and how she's built such an incredible and authentic Twitter following.

Susan McPherson, Founder and CEO of McPherson Strategies, has been working for decades with brands to develop a social impact strategy. Here, she shares her vision for how to stand up and speak up, why it's more important than ever, and how she's built such an incredible and authentic Twitter following.&nbsp;&nbsp;

Susan McPherson on "Pitching with Purpose"

The Pitch Factor is a podcast about the new rules of success from leaders who launched movements, built groundbreaking companies and got the world to listen. These days, delivering a successful pitch can be the difference between success and failure. Pitch Factor Hosts Cari Sommer, CEO of RAISE Communications and business journalist Kathleen Harris talk to entrepreneurs, venture capitalists and tech leaders about the secrets of their success and how they got the right people to believe in them and their ideas.

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Susan McPherson on "Pitching with Purpose"

Susan McPherson on "Pitching with Purpose"