In her work as a brand strategist, Susan Meier discovered early on that people form deep emotional connections with the brands they buy. Using her talent as a visual artist, Susan, founder of Susan Meier Studio, has been able to excel in a key part of branding – the design.

She also pays close attention to the other part of branding a business: your unique story and your values – who you are, in a nutshell. Plus, you must showcase what makes you different – and better – than the competition. Otherwise, you compete on price, which Susan says is a race to the bottom.

We take a deep dive into branding strategies any business can use, as well as…

• What small businesses can do to establish an effective brand

• The biggest myths about branding

• Making your business relevant to your target audience – and how to make sure they know

• Using branding to create a competitive advantage

• And more