Susan Petersen, the CEO of Freshly Picked, shares insights into the journey of launching one of Utah's first direct-to-consumer businesses. She delves into her unique experiences, from gaining an understanding of the benefits of gifting merchandise from Kourtney Kardashian to navigating the challenges of being a female entrepreneur. Since the recording, Susan has resumed the role of CEO at Freshly Picked, adding another exciting chapter to her entrepreneurial story.