At Sushi by Bou, the music is loud. The lights are low. The vibe? Immaculate.

Guests walk through unmarked doors, down hotel corridors, or into back rooms and find themselves inside a tightly choreographed omakase experience.

But behind the scenes, the brand’s digital presence needs to be just as precise as its platings.

Every hour, every menu item, every phone number—those details need to be right. Instantly. Across more than 20 locations in multiple states and Puerto Rico.

"That number has to show on Google Business Profile immediately, or we could lose reservations,” said Kim Modeste, Lead Financial Analyst for SimpleVenue which operates Sushi By Bou.

In 2025, Sushi by Bou’s team moved their listings, menus, and review management operations to Marqii via by Yext to make sure those updates go live everywhere they matter.

Marqii, a sponsor of this Substack, is a hospitality technology platform that streamlines menu, listing, and review management, giving restaurants (like our own Cali BBQ in San Diego) a single place to update and control how they appear across the internet.

Marqii has helped their hospitality partners be found in more than 1.2 billion local searches.

The Hospitality Edge

With Sushi by Bou’s fast pace and multi-market complexity, they need restaurant-native service partners.

When Marqii was named a preferred partner for hospitality by Yext in September 2025, it opened a clear path forward for the brand.

Learn more about the new Marqii + Yext partnership

Previous solutions just weren’t enough for Sushi by Bou which needs special care due to the niche they operate within.

We’re restaurant people—we’re not tech people first," said Modeste.

What Marqii brought was the same listings infrastructure Sushi by Bou already knew—but with faster support, hospitality-trained account managers, and more automation built around restaurant needs.

"It’s the same exact interface. Everything was the same. But what stood out was the service—someone to walk us through changes we’re doing every week."

When "Instant" is the Difference Between Booked and Broken

The team at Sushi by Bou tests constantly. New hours. AI answering services. One-off seating experiments.

But if platforms like Google, Yelp, or Facebook don't reflect those changes in real time, revenue disappears.

"If on a Saturday night something’s not showing correctly, that’s make or break."

Even something like switching a phone number during a tech pilot can become a risk if it's not updated in listings instantly.

"We test a lot, like 'Hey, let’s open Monday for lunch'... but if nobody knows we’re open, none of that matters."

Thanks for reading Restaurant Technology! This post is public so please share it.

With Marqii connected to Yext’s publisher network, those updates push to 80+ platforms reliably—Google, Yelp, Apple Maps, Facebook, and more—and the Marqii team helps ensure it happens without friction.

"It’s seamless, it’s effortless, and it’s instant," Modeste said.

One Switch, Immediate Impact

Even just weeks after starting up with Marqii, the Sushi by Bou team saw immediate returns.

"We didn’t even know we could respond to a specific set of reviews on a certain platform. Marqii told us we could’ve been doing it the whole time."

The new relationship didn’t just streamline tasks. It revealed new capabilities, surfaced blind spots, and removed barriers the team hadn’t realized were there.

Marqii's product integrates deeply with restaurant operations:

* Menu management synced across Toast, and numerous other point of sale systems.

* Review response and aggregation across Yelp, OpenTable, ezCater, and Grubhub

* Link optimization for reservations, promotions, and featured experiences

This is critical for a brand that partners with hotels, uses multiple POS systems, and adapts to different platform requirements in each market.

"It's a lot to maintain,” Kim Modeste added.

Sushi by Bou thrives on innovation.

Their parent company, SimpleVenue, intentionally places these experiences inside underutilized spaces like in hotels. That could mean transforming a former janitor's closet into a 300 sq. ft. omakase bar, or converting a full suite into a hidden dining room.

"We're constantly testing different things—menu pricing, who we advertise to, loyalty programs,” she said. "Making sure everybody’s getting the same message across all of your platforms—that’s key."

In that context, digital clarity isn’t a luxury. It’s a precondition for experimentation.

For Sushi by Bou, the digital experience has to match the in-person one: Sharp. Immersive. Instant.

With more locations opening and new concepts on the horizon, they needed more than listings software. They needed a platform and a partner.

"Already (Marqii) added value. We've gotten off on a great foot."

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit restauranttechnology.substack.com