In this first episode of season two, Saint Rose graduate and art director at TracyLocke, Susi Cadena talks about working and living in New York City, designing for big brands like Pepsi and Godiva, navigating the process of corporate sponsorship for foreign nationals working in the U.S., and TracyLocke’s Design Collective. She also shares her academic story of starting college as a business administration major that ends with her graduating with a B.F.A. in graphic design and that one drawing class that changed her life. Susi also schools me in agency jargon such as “Out of Home,” “O.N.D.,” and “A.M.J.” Grab a bag of Lays or a box of Godiva and press play.

Show Links

• Susi’s portfolio
• Instagram profile
• LinkedIn profile
• TracyLocke
• 99% Invisible Ep. 140: Vexillonaire
• Los Angeles Dodgers
• Dia de los Muertos
• Pepsi
• Purely Patricia

The Intro Music

• Synergistic Effect by morgantj (copyright 2011 Licensed under a Creative Commons Attribution (3.0) license.)