This week, Ward sits down with Susan Sarich, founder of SusieCakes, an all-American bakery serving up classic desserts. They'll discuss how a focus on hospitality creates lifelong customers, the unique challenges of starting a woman-led business, and the powerful combination of hard work and luck—all that and more on this episode of Backstory & Beyond.

Find Susie on Instagram.

Keep up with SusieCakes on Instagram or place an order on their website.

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